Seo web marketing company is a complex field, and it’s important to work with an agency that has a deep understanding of the industry. A good SEO company will be able to explain the industry’s changing landscape, as well as the impact of those changes on your business’s online visibility. A good way to assess an SEO company’s knowledge is to look for testimonials from previous clients and case studies on their website.
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During the initial discovery call, expect an SEO agency to request access to your digital assets. This could include your website and blog passwords, your analytics tools login codes, and access to selected in-house staff. Once they have this information, they can delve into research to get on the same page as your company about your marketing goals, competition, and current performance.
Once the agency has a solid grasp of your situation, they can provide you with a recommendation. This may take the form of a report sent over email or a conversation on the phone. In some cases, the agency may even suggest a contract for you to review and sign.